#Gmail annotations show up free#

Especially if their system is calibrated to their inbox preferences. They might also ignore any request to move your newsletter to Primary and let Gmail do the work. They might also set up their Filter and Folders system. They might want newsletters to go to Promotions, or Forum or another Category offered. Welcome emails, post sign-up confirmation messages encourage you to do one or two of the above actions so emails end up in the Primary tab of the inbox.įor folks who use tabs in Gmail, they have an email filing system in place. Create a filter to mark email from that sender as “Important” or into another tab.Move an email from one tab to another (Promotions → Primary) via Drag and Drop.Google mentions that you can help Gmail learn your preferences.

It is not a static system that once it’s set it’s done. Gmail continually adjusts to user behavior, such as actions taken with similar emails. How you interacted with similar content.Primary tab? Promotions tab? Social tab?īased on a variety of signals that include: Gmail applies Machine Learning to determine where the email should land. Some people use Filters and Folders to organize their inbox, some people use tabbed inbox, etc. 🌶️ …Now, this is the part where it gets a little… spicy?Įmail going to the Promotions tab is not the same as going to Spam or where emails go to be left unread.įor email to go to the Promotions tab, the user must have tabbed inbox enabled.

Survey your readers to find out if they are using a tabbed inbox. From the Promotions tab, users can click on the annotated text or image to learn more about. It’s likely a percentage of your readers have a tabbed inbox. When you annotate emails, Gmail users view and interact with your promotions directly from their inbox. The percentage of users with a tabbed inbox is likely higher now. However, tabbed inbox is now the default when launching Gmail (we don’t think it was when Return Path released those findings). Based on Return Path’s findings, ~33% of users have a tabbed inbox.Ģ016 survey conducted by Return Path (now a part of Validity).

#Gmail annotations show up free#

These categories help keep inboxes free of clutter, based on feedback Google received. Google introduced tabs around a decade ago as a way to sort email into helpful categories. A way for your emails to stand out in the inbox, and potentially increase engagement! Since it's not frequently seen in the inbox, it could be a differentiator for (some of) your emails. This could be due to updates to Annotations - if the carousel of images feature is a part of it - or something else! It does take time to build, but depending on your email strategy, could be beneficial.